The Baseline
A logistics SaaS provider with strong product-market fit, but a sales pipeline that wasn't converting prospects into closed accounts at scale.
The Friction
Fragmented sales pipeline and poor CRM health left reps working from inconsistent data, with no shared view of deal stage or account history.
The Architecture
Built sales enablement frameworks and standardized handoffs between sales and operations, streamlining how account data moved between teams.
The Yield
A quantifiable boost in sales velocity and operational output, with reps closing deals on a consistent, repeatable process.
