The Baseline
A direct-to-consumer meal prep service experiencing high top-of-funnel acquisition but struggling with mid-tier customer drop-off.
The Friction
Disconnected CRM data and manual customer touchpoints resulted in poor engagement tracking and high subscriber churn.
The Architecture
Mapped the customer lifecycle and engineered an automated CRM retention loop. Standardized the data payload structure between the sales front-end and the operational back-end.
The Yield
Re-engaged dormant accounts and stabilized recurring revenue through predictable, automated customer engagement strategies.
